“Our industry was once a neglected industry, until May this year will be in the advantage of Shenzhen traditional industry.”Shenzhen Leather Industry Association said, in the 9+1 of Shenzhen traditional industry agglomeration base format, leather industry is the “1″.
Reportedly, the Shenzhen leather industry in China has been in a leading position, but because of the economic situation at home and abroad influence, the current industry in a reshuffle state, industry upgrade, also be imperative, “good bearing industry upgrade task leather gather base construction is still in waiting for a reply to land use application stage, we should be the 10 advantages of the traditional industrial base construction the slowest one.”
70 enterprises engaged in export
Shenzhen’s leather industry development and development of the special zone synchronization.In 1978, Zheng Keming and the Shenzhen City Hall of Hong Kong businessmen signed a contract for Luohu CND001, handbag factory, it is Shenzhen’s first foreign invested enterprises, for the economic growth of Shenzhen and Shenzhen leather industry development prelude.
“At the beginning of reform and opening-up, throughout the country have leather factory, has a large number of idle equipment, technical personnel, foreign capital especially Hong Kong entered Shenzhen, attracted a large number of technical personnel in mainland China and cheap labor, the Shenzhen leather industry started to offer very good condition.”Shenzhen Leather Industry Association concerned told reporters, was mainly to make up a business, this situation has been lasted for about 15 years.
Go up century 90 time metaphase, Shenzhen leather industry appeared a number of private enterprises, started own brand way, such as Belle, COBO and other brands, has created more than 10 domestic well-known brand, at the same time, Shenzhen’s leather industry has formed a certain scale: 2007 Shenzhen has a shoe-making enterprises more than 800, luggage handbags leather production enterprises around 1500, leather and fur clothing enterprise many 200, raw materials and supporting more than 200 enterprises, trade and circulation of more than 1800 enterprises, including enterprises above Designated Size of about 500, the industry employed more than 500000 people; leather industry total production value, sales revenue total production value exceeds 40000000000 yuan, sales income of over 35000000000 yuan.Shenzhen enterprises export was US $4240000000, US $466000000.
At present, Shenzhen leather industry is still mainly to export, in from OEM, ODM to OBM development transition period, export products are mainly exported to the United States, followed by Europe and Asia, which accounted for 70% of the total.In the domestic market, small and medium enterprises to large enterprises OEM, proprietary or wholesale; big company with its own brand in the domestic shopping malls, supermarkets, stores, a special counter sales, domestic sales accounted for about 30% of the total.
The industry is facing reshuffle
In recent years the economic situation changes greatly influenced the development of leather industry in Shenzhen.Shenzhen Leather Industry Association Deputy Secretary-General Kuang Yuqin, the appreciation of the renminbi, export tax rebate cut on the export of leather industry the influence is tremendous, company profit drops considerably, even deficit; environmental protection makes upstream of the leather industry in Shenzhen limited, the original more than 30 tanning companies have all moved out of Shenzhen; coupled with the raw material price rises considerably, labor costs, increased the burden of the enterprise.
“The United States of America financial tsunami is very big to our influence.At present the industry in the shuffle, a number of backward enterprise must die.”Kuang Yuqin told the reporters, large enterprises increasingly strong, orders the survival of small enterprises is the survival difficulty, some enterprises simply do not receive a single, from last year have been the closure of small and medium enterprises, this year the trend increasingly apparent, “said the collapse of some enterprises beat.”
Can survive enterprise day does not feel better.”To do the export, if it is a Hong Kong based company in Hongkong directly with the single still better, such as in the Shenzhen local enterprises profit will be less of their orders.Manufacturing enterprise can have 5% of the profit is very good.”Kuang Yuqin introduced, even the Shenzhen leather industry leader Belle, own brand product profit is probably is in 12% the left and right sides, agents product profit has not yet reached this number.
Understand according to the reporter, in the country has more than 4000 sales outlets of the belle has been developed for more than ten years, but this year by the impact of the financial tsunami, in October there have been negative growth, “the earlier orders are not optimistic.”One industry told reporters.
In addition, as a traditional industry, Shenzhen leather business area relatively.”As in Shenzhen developed the Taiwan-funded enterprises Hasen, because to get, four or five years before the move to Kunshan went to development.”Kuang Yuqin introduced, more well-known enterprises, besides Hasen, Bao Kai shoes moved to Huizhou, the transport will move to Huizhou next year.
The leather industry in the domestic market prospect still capacious
“However, make shoes do pack actually in China should also is an industry in Chaoyang, because domestic demand consumption is a process that improves stage by stage, as the Chinese people’s living standards improve, luggage shoes was a luxury, the future is easy consumption of consumer goods, market demand will be very large.”Kuang Yuqin said.
The personage inside course of study introduces, at present in China, the leather industry more developed areas mainly in Pearl River Delta region, the Yangtze River Delta region and Chengdu, Chongqing region, Shenzhen leather enterprises is mainly aimed at the high-end market.
“From the high-end market intervention in the low-end market is relatively easy.”Kuang Yuqin introduces, at present Shenzhen some enterprises make use of brand strategy, starts from the high-end market intervention in the low-end market.
Reportedly, Shenzhen brand enterprises have formed a manufacturing, transportation, retail wait for link self-contained “berry mode”, “of course, not a lot of businesses have so strong capital to clone berry pattern, but deep enterprises in the brand, will also be a part of the city opened their own, or engage in join in a store.”Kuang Yuqin said.
Talking about Shenzhen leather industry development, Shenzhen leather industry association a report to put forward, to encourage enterprises to develop their own brands to Belle, as a leader, to form the Shenzhen leather industry advantage brand team, continue to expand in the domestic market share and influence rate, guide an enterprise to move toward the OBM (brand output) path of development, while the development of fashion cultivation of creative industry, high-end design talent, drive to fashion brand development; key gives aid to Southern China city and set versus professional market, strengthen and commercial cooperation, cultivating local Shenzhen leather professional exhibition, perfect industry chain.